Zille Hasnain100+ designsLaunch campaignMenu imagery & social media
Restaurant launch ยท Lahore
BITO
A new fast food brand needed to build hype before opening day, and a full menu of food images that look as good as the food tastes.
The challenge
A crowded fast food market, no audience yet, and a menu of 80+ items with no consistent photography.
What I did
- Teaser campaign: Soon, Scan, the worst sin in Lahore fast food
- Waitlist and launch offer posts
- Menu imagery for burgers, pizza, cakes, shakes and more
- Social media cover and signature menu posts
What it delivers
A bold red and black identity on every channel, curiosity before launch, and a menu that sells from the first scroll.