Zille HasnainPerformance marketing · Melbourne, Australia
Google Ads & SEO for a fitness equipment store
An online gym equipment retailer selling across Australia on Shopify and WooCommerce wanted more qualified traffic and more sales from search.
+444%Shopify sales, Sep–Dec vs Jun–Sep 2025
+72%Store sessions, same period
+39%WooCommerce sales, Q3 2025 vs Q3 2024
5.99%Click-through rate, Melbourne search campaign
The challenge
Expensive, high-consideration products and a competitive market, where buyers research on Google before they buy.
What I did
- Google Search and Performance Max campaigns
- On-page SEO and product page optimisation
- Conversion tracking and reporting
What it delivers
More buyers finding the store on Google, and clear dashboards that show which channels bring sales.
Figures are taken from the client's own Shopify, WooCommerce and Google Ads dashboards. Store names and account details are hidden for privacy.