Portfolio

Five case studies, then an archive of brand, social media, website, print and outdoor work.

E-commerce · Pakpattan

Abu Khizar Mahal

A luxury perfume retailer with stores in three malls needed to sell online, with product images that look as premium as the fragrances.

The challenge

Customers could only buy in store, and product photos were inconsistent, taken on different backgrounds and in different light.

What I did

  • Designed and built the e-commerce website
  • Studio-style photography for 42 products
  • Website launch and how-to-order carousels

What it delivers

A store that sells across Pakistan with cash on delivery, a consistent product catalogue, and a clear 3-step guide that removes doubt for first-time online buyers.

Visit abukhizarmahal.com

Education · Pakpattan

Summit International School

A school with a strong reputation offline needed the same standard online, and a simple way to share results and attendance with parents.

The challenge

Parents needed a quick, reliable way to check results and attendance, and the school needed a website that matched its reputation.

What I did

  • Designed and built a custom school website
  • Built a parent and staff portal
  • Planned and designed the social media launch

What it delivers

Teachers mark attendance from their phones, result cards print on A4 automatically, and parents see their child's progress with a private Parent ID.

Visit summitschoolpakpattan.com

Performance marketing · Melbourne, Australia

Google Ads & SEO for a fitness equipment store

An online gym equipment retailer selling across Australia on Shopify and WooCommerce wanted more qualified traffic and more sales from search.

+444%Shopify sales, Sep–Dec vs Jun–Sep 2025
+72%Store sessions, same period
+39%WooCommerce sales, Q3 2025 vs Q3 2024
5.99%Click-through rate, Melbourne search campaign

The challenge

Expensive, high-consideration products and a competitive market, where buyers research on Google before they buy.

What I did

  • Google Search and Performance Max campaigns
  • On-page SEO and product page optimisation
  • Conversion tracking and reporting

What it delivers

More buyers finding the store on Google, and clear dashboards that show which channels bring sales.

Figures are taken from the client's own Shopify, WooCommerce and Google Ads dashboards. Store names and account details are hidden for privacy.

Retail · Ali Group of Companies

Retail campaigns that bring shoppers in

As Digital Marketing & Branding Executive at Ali Group, I plan and design the campaigns for three retail stores, each with its own look and audience.

The challenge

New offers every week across three brands and two cities, and shoppers who need a reason to visit today.

What I did

  • Campaign concepts and post design
  • The Pakpattan Shopping Festival campaign
  • Facebook SEO and page management
  • Setup of the Al Mall Express online store

What it delivers

Each store keeps its own identity, while big moments run across all three with one strong local message.

Campaign: Pakpattan Shopping Festival truck-art inspired series, from teaser to offer

TeaserGet Ready Pakpattan
HookEnjoy Karo Dil Se
InviteAap Yahan Ajaen
OfferFestival Shopping, up to 51% off

Ali Shopping Mall

Pakpattan · sales, seasonal and product campaigns

Al Mall Express

Pakpattan · lifestyle store, online store coming soon

Sultan Shopping Mall

Arifwala · grocery, fashion and family

Coming soon: almallpk.com. The Al Mall Express online store is in its final stage and launches shortly.

Healthcare · Melbourne, Australia

EaseCare

A registered NDIS provider needed social media that explains its support services in plain, respectful language and feels warm and human.

The challenge

Sensitive services and a diverse audience, where tone, accessibility and clarity matter in every post.

What I did

  • Service-focused post series
  • Consistent brand templates
  • Clear calls to action with phone and website

What it delivers

Each post explains one service simply, shows real-life support, and makes it easy for families to get in touch.

Design archive

Selected work from 2022 to 2026, including projects I designed while working at agencies in Lahore. Tap any image to view it full size.

More work on Behance.

Let's build something your customers remember.

Tell me about your business and your goal. I'll reply with a clear plan, timeline and quote.